PROVision Partners Introduces an Expanded Set of Strategic Growth Services for the Travel and Hospitality Industry

GaaS, Prima, and Star

Hospitality-focused professional service framework encompasses business growth acceleration, strategic marketing and technology advisory services for three core industry market segments.

December 5, 2022  — PROVision Partners (“PROVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, has launched an expanded professional service framework that allows organizations in three core segments of the market to access powerful industry-specific solutions that are designed to accelerate growth, drive results and benchmark program success throughout the process.

The first new service category, known as GaaS (Growth as a Service) delivers the strategies and actionable steps necessary for a company to scale, enter a new industry or geographic region, expand their client base, fuel business development, and make critical industry introductions and contacts. PRiMA Strategic Marketing Services are focused on public relations, media advocacy and related marketing initiatives that incorporate the marketing, branding, positioning and messaging tactics required to create competitive leadership in the marketplace. Finally, STAR by PROVision is a Strategic Technology Advisory service that provides travel and hospitality organizations with the specific architecture or strategic roadmap necessary to achieve their technology, guest experience and/or operational objectives.

In addition to the firm’s bespoke hotel technology business consultation and advisory services, this new focused solution framework was developed by PROVision to meet the need for specialized growth services within the three primary segments of the travel and hospitality industry that the firm serves, including travel/hospitality suppliers, technology providers and financial investment organizations. The services have been strategically developed and proven to maximize results within each sector, and encompass all touchpoints needed by growing companies, regardless of where they are on the growth trajectory from startup to established global organization. This includes technology advisory, digital strategy, strategic marketing, growth advisory, market research and investment deal flow. All PROVision services leverage the firm’s deep ties to the global travel and hospitality industry, as well as the decades of experience and expertise that its principals and founders bring to each engagement.

“PROVision was founded by travel and hospitality industry veterans to offer practical solutions to our clients, who are facing incredible challenges in today’s rapidly evolving market conditions,” said PROVision CEO, Gregg Hopkins. “Having led successful exits of multiple companies as CEOs, held senior executive positions at major brands, and led global consulting practices focused on travel technology, our advisors all have deep expertise in their areas of concentration, and we are committed to sharing that knowledge with our clients and colleagues for the betterment and overall growth of our industry. Our new focused services allow our clients to simplify and optimize key business initiatives necessary for success, such as market entry, strategic marketing, global business development and sales network expansion.”

For more information about PROVision Partners and its comprehensive range of advisory and marketing services for the travel and hospitality industry, please visit

About PROVision Partners | Founded in 2019 by a group of travel and hospitality industry veterans with extensive expertise in operations, marketing, business development and technology, PROVision provides its clients with real-world insights on revenue growth strategies, transformation program implementations, technology and distribution solutions, and go-to-market capabilities on a global scale. The firm designs, coordinates, and helps implement experienced, market-based perspectives to crystalize growth strategies for companies in the travel and hospitality industry, as well as related verticals, such as senior living, healthcare and education. PROVision clients include global hospitality brands, independent hotels and resorts, management companies, asset managers, private equity groups, venture capitalists, airlines, cruise lines, restaurant/bars, casino/gaming/entertainment establishments, and technology providers.  For additional information, please email or visit

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